Americans largely avoided CNN during Father’s Day weekend as the network continued to hemorrhage support from the demographic most coveted by advertisers.
CNN managed only 67,000 average viewers between ages 25-54 from June 18-19 for its smallest weekend audience since 2000 in the category that pays the bills. It was the network’s third-worst performance in the critical demo during a weekend since 1993.
It was also the network’s smallest audience on a Saturday among the demo since October 1993 when only 58,000 tuned in, and only the second time that CNN delivered under 60,000 demo viewers on a Saturday in 29 years.
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